…This means that the more consumer is tech savvy, the more she is likely to get away from loyalty due a whole bunch of tech-specific gizmo and power.
Clearly, in order to sustain and increase brand loyalty, there has to be a smart twist that not only solve the issue of loyalty, but creates engagement in the tribe of tribes. Traditional advertising is not suited for this purpose because its premise is based on pushing the product with a bunch of old-fashioned marketing tactics.
You need engagement. Engagement isn’t rocket science, but does require careful analysis of human behavior in the experience economy.
But even engagement has its limitation due to the fact that when the market is saturated with rehashed prototypes of gamification strategies, i.e., slapping up the same points system, leaderboards, levels and badges in a closed circuit loop, the situation tends to backfire instead of helping.
So we’re left with something unique and original that not only can create engagement in a purely seamless way, but must also promote advocacy organically in an engrossing manner.
That is precisely why we created Spot n Win! to leverage the limitless potential of Social Networks and create an environment where players of the game become powerful advocates in influencing brand recognition using word-of-mouth and pass on a very powerful appeal that can make your brand the hub of attraction among consumers.
Never take engagement lightly. We are living proof of this fact.