Basically, brand recognition calls upon the extent to which a consumer can uniquely identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign.
It also requires the consumer to recall prior knowledge. In order to build brand recognition, an organization must repeatedly provide consumers with a consistent visual or auditory learning experience.
Spot n Win! helps you develop, retain and boost recognition by putting together your core branding messages along with the rewards associated with your brand for the player.
By instilling fun and challenge with a promise of some kind of reward in the gameplay, your brand gets reinforced again n again in the mind of the consumer where finally it gets recognized as something they trust and believe in. There are countless ways that can be applied towards brand recognition, but using gamification principles Spot n Win! leverages emotional responses of the consumers for the epic win of a given challenge.
Players at Spot n Win! are glued to your brand messages not because they are being forced to do so, but due to a strong emotional bond that provides them a sense of autonomy, mastery and purpose.
From ground up, Spot n Win! is designed to capture the player’s attention that connects her to your brand at a deep psychological and emotional level. This is achieved instantly due to an advanced form of game mechanics developed and incorporated into the system, after years of study and research in modern behavioral psychology.
Therefore, for any given challenge players are intrinsically motivated to remember your brand message with its associated reward. This is something even beyond loyalty.