Okay, okay, but what about ...
Perhaps the strongest human motivating factor is the promise of instant gratification.
…And when this factor combines with the joy of winning unlimited surprises and great promotions, no human can turn down the temptation unless you’re a hermit sitting on a mountaintop.
Spot n Win! favors its players by continuously rewarding them with unlimited promotions and making them feel instantly gratified each time they win promotions. Because all promotions on Play Grid are in real-time and validated by merchants, the player never gets to see an invalid or expired offer.
Each time a player wins, she experiences instant gratification in some form or another, be it related to winning promotions or instant prizes in form of cash backs, pleasant surprises, or simply redeemable gift certificates.
Since all the Spot n Win! surprises are sourced by its army of merchants, and there exist an insurmountable amount of resources available for sharing with the players, at any given time.
The player gets what she wishes to have, and the brand gets reinforced in the consumer’s mind. And due to the instant gratification experience, the consumer becomes the brand advocate and quickly influences others in her social circle of friends.