The logo
The mark is a V built as a directing structure: a gold CMO node at the top, branching down to two team nodes, whose arms converge to a single point. It reads as the letter V, an org chart, and the promise of the product all at once.
Primary mark
Ink / single-color
On dark
Favicon & app icon
At small sizes the mark simplifies — the thin directing lines drop away, leaving the gold node and the V on an ink rounded square, so it stays legible down to 16px.
Favicon
App icon
At 32px
Color
Warm paper and near-black ink do the heavy lifting. Ink blue is the one confident accent; gold is the signature detail, used sparingly — it marks the CMO, the emphasis, the moment that matters.
Typography
Fraunces for display gives the brand its editorial, considered character. Inter handles body text cleanly. A mono face carries labels and structural markers.
Tagline & voice
The primary tagline names the whole idea in one line. The voice is confident, plain-spoken, and honest — a capable executive who respects your time, never a hype machine.
led by a CMO.
Using the brand
✓ Do
- Always write it VEUGA, in full caps.
- Give the logo clear space equal to the height of the CMO node.
- Use gold sparingly — as an accent, never a fill.
- Keep the mark on paper, ink, or ink-blue backgrounds.
✕ Don't
- Don't write "VEUGA" or "veuga" in running text.
- Don't recolor the mark outside the palette.
- Don't stretch, rotate, or add shadows to the logo.
- Don't place the color mark on busy or low-contrast backgrounds.